Building off the momentum of Bow Valley College’s Brand Revitalization launch, the Brand Campaign “Your future says thanks” was created with the goal of changing perceptions of what the College is in 2021.
For this project I worked with the College’s internal Marcom team and Directors, Daughter Creative and media partner Vovia as the College’s Brand Project Manager.
I was the primary point of contact for the various stakeholders and worked hard to keep the teams communicating and working together on the campaign.
By streamlining the processes and procedures between the stakeholders we were able to execute the deliverables as defined by the marketing plan before the deadline. We produced a large number of assets that the College could use to maximize reach and engagement via an integrated marketing plan which involved digital, social and traditional executions.
All of this taking place during COVID added an extra layer of complexity to the execution of the campaign strategy.
The Brand Campaign was the largest campaign the College had executed to date with the strategies and templates used for this campaign to be adapted by the College for subsequent campaign deliverables.
Client: Bow Valley College Creative Agency: Daughter Creative Media Agency: Vovia Photography: Roth and Ramberg Video: Meta Productions
