As the project manager for the Toyota account I was involved in the planning and execution of Prairie Toyota Dealers integrated marketing campaigns.
From concept to execution I was involved in producing the creative for the Mike Holmes Tundra campaign.
The concept behind the campaign was that Mike Holmes would drive a series of people around in the Prairies and highlight the features of the vehicle in a conversational manner.
The second part of this campaign involved an integrated retail campaign including a direct mail piece, an email, landing page, radio spot and digital campaign.
This campaign was a great puzzle to solve.
I was involved in the entire process from pre-production, production, post production of all campaign deliverables as well as trafficking of the final assets.
The efficiencies I implemented allowed the team to produce the largest amount of deliverables for the client (at that time).
The campaign drove home what makes Mike Holmes so special capturing those authentic moments and his integrity as a craftsman.
The creative developed for the Toyota Mike Holmes campaigns had the largest number of impressions of the entire series to date.
The Stats: 3x30 second TV/Cinema spots 6x15 second pre-roll spots over 2M views to date
Client: Toyota (Prairie Toyota Dealers) Agency: Venture Play (formerly Venture Communications)