Johnny Reid was the first of two Toyota Freeride campaigns that I would work on for Venture.
Pre-production had started before I was brought on so I had the pleasure of taking this campaign into post production and trafficking.
The Johnny Reid campaign would give me the opportunity to streamline the process and procedures that would influence subsequent campaigns. The integrated campaign had it all from a digital ads, TV spots to a direct mail piece.
Did I mention I love stats?
4x30 second TV/Cinema spots 3x15 second pre-roll spots 5.2M TV impressions
22.4M online display impressions 3.7M pre-roll impressions 1.9M pre-roll views
59,900 direct mail
64,885 email deliveries 40.4% open rate 14.5M impressions
Client: Toyota (Prairie Toyota Dealers) Agency: Venture Play (formerly Venture Communications)