At Venture I was the primary project manager in the planning and execution of Prairie Toyota Dealers integrated marketing campaigns.
From concept to execution I was involved in producing the creative each month for various platforms from traditional to digital to experiential.
Executing the marketing communications plan for this Doodle Campaign included the development and execution on all marketing tactics in 26 cities across five provinces.
The strategy and concept centred around the message of “The way you imagine it.” I streamlined the processes and procedures that allowed the creative team to adapt the doodles each month to highlight what key safety features and offers that the client wanted featured each month.
The production team (as per my production strategy) developed templates to allow for high quantities of work to be produced each month.
This is just one example of the campaign creative projects I was responsible for managing. The work I produced for Venture spanned paid media, digital marketing, social media, experimental, TV commercials, out of home and radio.
As a multi-disciplinary producer / project manager this client gave me the opportunity to flex my muscles (just like the Tundra).
The stats: 259.9M online display 60M online display (Toyota Camry) 18.75M online display (Toyota Sienna) 9.8M print impressions
Client: Toyota (Prairie Toyota Dealers) Agency: Venture Play (formerly Venture Communications)