The strategy for this campaign was to place focus on the relationship the farmer has with Proven Seed and to highlight that Proven Seed is with the farmer every step of the way.
The campaign was executed as both print and digital media. I oversaw the project from concept to launch, including producing the photoshoot and all campaign related deliverables.
The photographer for this campaign was Bryce Meyer.
Client: Proven Seed a division of Nutrien Ag Solutions (formerly Crop Production Services)
Agency: AdFarm