Produced creative for all Mark’s traditional advertising including but not limited to: advertising campaigns, magazine, flyer, point of purchase assets and billboards - which were featured across Canada.
Managed and produced all aspects of photography in both Canada and the United States: model castings, talent agreements / contracts, vendor negotiations, location scouting, schedules, coordinated travel and accommodation for team members, international work permits, international carnets, on-site production coordination.
Sample Management – received, processed and managed all samples, streamlined the processes and procedures for samples, pro-actively prepared the samples for wardrobing sessions, acted as the point person for questions, provided briefs outlining information provided by the client, ensured in-house tracking systems properly reflected the status of samples and reconciled any discrepancies, coordinated samples between multiple simultaneous photo shoots across Canada and the United States.
Client: Mark’s
Agency: Watermark Advertising