Going back to my roots (of establishing the photography studio for Mark’s e-commerce, flyers and other marketing efforts), I produced 14 photoshoots inside of 2 weeks for Mark’s to use in their Winter’s Best Book.
As the producer in charge of the unit shooting lifestyle shots for the book, I oversaw everything ranging from location scouting (all of the locations used for the photoshoots were locations I personally scouted), prop procurement, troubleshooting on set, arranging flights and accommodation for the talent and team, talent booking and contracts as well as catering and billing.
For this contract I put in over 140 hours inside of 2 weeks to meet the objectives outlined by the client.
The Winter’s Best Book was circulated across Canada and the creative was also used for various digital tactics.
Client: Mark’s
Agency: Direct Focus