I was brought in to produce and manage all studio photography for Mark’s advertising campaigns, e-commerce, flyer and point of purchase assets.
In less than two years we built it into one of Canada largest e-commerce photography studios.
Along with the art director I mentored the team, set up every aspect of the studio and developed / streamlined processes and procedures to support high volume shot counts, photographic workflow (let’s just say I am all about efficiencies), sample management, asset management / archiving system, client management and established the brands visual identity for their photography.
Digital content asset management – we managed approximately 6,500 images per year. Which included approval decks, image review / approvals, photo production (retouching) and asset uploading to the Mark’s website.
I personally managed day-to-day production – managing project scope, creating / updating schedules for cross-functional teams, writing / maintaining documentation, leading internal / client meetings, routing key deliverables for review, proofing / approvals with the client and QA of project deliverables.
I also identified, analyzed, prioritized, mitigated and communicated project risks to the client. Evaluated and resolved client requests (responding to problems as they arose and integrated changes into the project). Worked closely with account services to establish, source / maintain all estimates, budgets, PO’s / invoices.
We hired and managed a cross-functional team of 10 individuals. Facilitated / managed all bookings, talent agreements / cross-functional team contracts, rate negotiations, travel, accommodations & international work permits for the talent.
I was also in charge of all casting for the photoshoots and have a very deep and well developed network of agents and photographers I still draw upon to this day.