DH3 was Mark’s “young & hip” men’s line.
The agency strategy was to create a very specific look and feel that would encompass the essence of the brand while remaining true to the core Mark’s customer.
The idea was to showcase the product in a way that was different from all other Mark’s products to engage a younger audience yet maintain the core essence of Mark’s and what made Mark’s so iconic in Canadian markets.
Working with accounts and creative we created a very specific look & feel for the photography which required us to shoot both in Calgary and California.
What did I do to bring this to life?
I scouted locations, arranged location and work permits, oversaw casting / fittings and arranged travel for the entire team. I was the team member responsible for all communications between all stakeholders from concept to final execution and trafficking.
I feel this series really captured the youthful energy of the men the line is inspired by and created for.
Client: Mark’s
Agency: Watermark Advertising Design