Bow Valley College had an incredible story to tell with the launch of their new brand but they needed someone to help bring that story to life. Thats where I came in.
I was brought in as the brand project manager to first help get the brand across the finish line and then to launch the brand.
With my experience working with with creative, production and strategy, I was able to provide the team with everything they needed to get the new brand ready for the launch including working with First Nations Elders to get their perspective on the brand.
With the success of the brand revitalization I was also tasked with providing leadership within the social media team. I worked to bring out the strengths of the team as we established the look and feel for social as well as strategies for the launch and post launch. I developed process and procedures, established best practises, created influencer packages and proposed new platforms and creative for the College to consider that engage with students in meaningful and impactful ways.
The work that the team and I produced together was highlighted throughout the College, with the strategy decks that I spearhead being used by Professors at the College as a case study for branding and social best practices.
The brand revitalization was an internal success so the College made the decision to provide the six schools within the College with their own sub-identities stemming from the core brand. I was a key player in interviews with the College’s stakeholders, development and execution of strategy, sub-identities guidelines (built for each school which included defining their look and feel and how each school would use their sub-identities). To ensure the success of the sub-identities, guidelines were workshopped with the various stakeholders from Executive, College stakeholders and Marcom.
Let’s just say the overall reaction to the brand revitalization and subsequent brand awareness campaign was very positive.
This client has a special space in my heart. I’m proud of the work we did together (and the seemingly endless number of strategy, brand guidelines and approvals decks I left in my wake).
Client: Bow Valley College Creative Agency: Daughter Creative