For the Seed Campaign the strategy was to make the seeds the hero of the campaign.
How do you make the seed the hero?
The seed images were illustrated by the talented Sheldon McLean, enlarged versions of each of individual seed - Canola, Durum, Wheat, Soybean and Corn.
I feel that I made a strong contribution to the success of this campaign and am very proud of all of my work with AdFarm. The client loved these illustrations and they were VERY successful in market.
These illustrations saw continued use for many years as the hero for many additional campaign work.
Client: Proven Seed a division of Nutrien Ag Solutions (formerly Crop Production Services)
Agency: AdFarm